• video slide

    What is the lifetime value of a customer?

    Transform loyalty into profitability
    with FMR

Our Services

FMR is a technology and marketing company offering a collection of products designed to support our client's business needs and unlock the lifetime value of their customers.


Focused on digital marketing and loyalty solutions, FMR’s rewards management, digital certified pre-owned authentication, OEM/dealer/franchise merchandising programs, and automotive equity mining, are each built on custom client solutions.

Our Mission

To provide innovative software solutions that answer the core challenge of every business: increasing customer conquest, retention and profitability.


customer loyalty program
solutions & customer
retention strategies

sales/employee incentive
program design and
administration

it programming
development

branded merchandise
e-commerce stores and
catalog programs

web-based
program
administration

corporate, franchise,
and consumer
communications

print, pm, dm, email,
interactive, digital, mobile

product promotion
development
and administration

global warehousing,
fulfillment and logistics

web design, content and
development

With FMR Advantage Rewards, you’ll unlock lifetime profits by developing truly loyal customers. Our easy-to-activate, customizable platform digitally tracks all customer activity and rewards incentives from all enterprise levels and program partners. The FMR Advantage Rewards Mobile App, customized to your brand, puts reward points statements, personalized promotions and offers in the palm of your customer’s hands. Allow FMR to prove to you why we’re the largest automotive loyalty platform in the U.S.
Going paperless with FMR’s industry-leading CPO solution ensures each of your pre-owned vehicles is properly inspected and certified. Completely digital, FMR’s proprietary, VIN-based software technology ensures consistent certification/inspection to help control expensive 3rd party auditing, mitigate legal risk and increase profits and productivity.
FMR offers the widest, most cost-effective collection of branded merchandise. Streamlined over the last 20 years, FMR’s programs are powered by our own e-commerce sites and include manufacturing relationships with 100’s of brands, global manufacturing relationships, global logistics and 24/7 in-process reporting for unmatched quality, accuracy and speed. FMR’s deep understanding of corporate co-op programs insures you get more value for your promotional dollar.
Your best customers are the ones right in front of you. FMR's EquityPro Solution can add dozens of new vehicle sales each month to your bottom line. Start the sales conversation using real-time data about your customers’ vehicle equity. With FMR EquityPro, converting your existing customers into new car sales will be be a fraction of your of your conversion cost for an all new customer.
FMR Sports gets you in at the ground-level of North America’s most engaging amateur sports, aligning your brand with millions of customers, while targeting programs in the fastest growing Millennial sports such as Soccer, Rugby and Lacrosse. Providing the #1 mailing and email database in the industry, FMR activates grass root opportunities and nation-wide club sponsorships, asset branding and tournament programs, each uniquely leveraging Social Media strategies to build lifelong fans for your brand.

FMR is a trusted resource to some of the world’s most admired brands.


We've provided solutions for some of the largest digital and database integration projects in the automotive industry, one of the most complicated landscapes to manage successfully.


We're effective


AND


We're Fast


When speed-to-market, cost and system performance are essential, FMR’s solutions meet the challenge. We pride ourselves on careful listening, continuous improvement during development, and turning good ideas into competitive advantages.

Our agile development approach allows for rapid responses to complex, evolving requirements.


Uniquely positioned from other firms by our ability to develop proprietary Information Technology solutions, we help transform the connection between our clients and their customers.

Our Story

For almost 20 years our belief has been: To be the First Marketing Resource for our clients.


What began as a business born from automotive branded merchandise has grown to encompass a full range of innovative, data-driven customer conquest and loyalty solutions.




Get in touch

  • 40701 Woodward Ave.
    Suite 300, Bloomfield Hills, MI 48304

  • hello@fmreps.com

  • +1 877-750-1054